For the time being, Netflix is still the most popular streaming service worldwide, with over 200 million subscribers (via CNBC). This can largely be attributed to the fact that it was the first major brand to get off the ground, but competitors quickly made headway. As of February 2021, Disney+ had 95 million global subscribers, and the company released expectations to surpass 260 million by 2024. That’s not even getting into the numbers posted by HBO Max, Apple TV+, Hulu, Paramount Plus, Peacock, and other more obscure platforms.
As the market becomes saturated, each service needs to find a way to differentiate itself. After all, most people will only commit to a few streamers, and they’ll stick to the ones where they get the most bang for their buck. Disney has Marvel and “Star Wars” properties. At the same time, HBO Max can boast lucrative series and movies from Warner Bros. Netflix needs to find a way to remain competitive if it’s going to keep up, and video games could very well be that avenue.
The Bloomberg article mentions how games will become integrated with shows and movies the company already offers. It sounds as though subscribers should be able to click on a game from their homepage and interact with it right then and there. This can serve the dual purpose of marketing new shows and justifying price increases down the road. It remains to be seen just how advanced Netflix’s games will be, but it’s clear the company wants people to stay glued to their homepage for as long as possible, watching and playing new content.
As Bo Burnham would say, “Could I interest you in everything all of the time?”