“Talladega Nights: The Ballad of Ricky Bobby” is on the market for lease on many platforms, together with Amazon Prime, iTunes, YouTube, and Vudu. Fifteen years because the movie’s launch, it is nonetheless beloved by audiences, holding a 73% viewers approval score on Rotten Tomatoes. The film can be identified for its overwhelming quantity of product placement. Like a real-life Nascar driver, Ricky Bobby was sponsored by a model. In his case, it was Surprise Bread. Nevertheless, the corporate behind Surprise Bread, Interstate Bakeries Co., paid Sony Photos no cash for the usage of its iconic model. As an alternative, in response to AdAge, the deal was accomplished with “a handshake and a prayer.”
On the time of the film’s 2006 launch, Interstate Bakeries was on the verge of chapter, per AdAge. Nevertheless, the movie’s huge success (over $163 million worldwide) gave the Surprise Bread model vital publicity. Whereas Interstate Bakeries is now defunct, Surprise Bread, now below the possession of Flower Meals, nonetheless lives on in the present day, little question as a result of hilarious story of Ricky Bobby.